Darmstadt, Germany, December 15, 2016 – Merck KGaA, Darmstadt, Germany, a leading science and technology company, is presenting its latest pigment development: Xirallic« NXT Cougar Red. It is the fourth product of the Xirallic« NXT brand under which Merck KGaA, the market leader in Al203-based pigments, is establishing a new series that calls to mind the beauty and fascination of wild cats. Panthera Silver creates a metallic shimmer, Leonis Gold an interplay of color and extraordinary sparkle, and Tigris Blue a special intensity and brilliance. Now follows Cougar Red with a spectacular bluish red and lively sparkle.

“The mysterious appearance of the cougar and its powerful elegance gave the pigment innovation its name,” explains Alexander Peters, Global Marketing Manager Decorative Pigments at Merck KGaA, Darmstadt, Germany. “Xirallic« NXT Cougar Red convinces in red stylings through its high chroma, attractive flop behavior and brilliant red sparkle.” The red crystalline pigments, used alone or in combination with Colorstream« Lava Red and Meoxal«, impart a mysterious magic with an intense sparkle to automotive, plastic, industrial and powder coatings. In addition, they open up a broad spectrum of possible red shades – from dominant-fascinating to elegant-mysterious. The newcomer’s powerful brilliance gives even more depth to black automotive coatings, with a fascinating interplay of colors.

Like all pigments of the Xirallic« NXT series, Xirallic« NXT Cougar Red is suitable for interior and exterior coatings and for creative combination with other color and effect pigments.

Effect pigments from Merck KGaA, Darmstadt, Germany: Merck KGaA, Darmstadt, Germany, is one of the world’s leading suppliers of effect pigments for the coatings, plastics, printing, cosmetic, food and pharmaceutical industries. Effect pigments underscore the emotional impact of color and are an important design element when creating surfaces with a special appearance or quality. Application possibilities range from cars to packaging and high-tech products up to building fašades. In addition to decorative effect pigments, Merck KGaA, Darmstadt, Germany, offers pigments that also have functional applications such as heat-reflecting or anti-counterfeiting pigments.